Free safe rides will be offered to would-be drunk drivers throughout the Washington-metropolitan area during Halloween celebration time, 4 p.m. Saturday, Oct. 26 and until 4 a.m. Sunday, Oct. 27.
Washington Regional Alcohol Program (WRAP) offers these rides as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.
During this twelve-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones then enter the SoberRide® code in the app’s ‘Payment’ tab (under the ‘Add Lyft Pass’ option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2024 Halloween SoberRide® promo code will be posted at 3 p.m. on Saturday, Oct. 26 on www.SoberRide.com.
Last October, a record 1,321 persons in the Washington-metropolitan area used WRAP’s Halloween SoberRide® program as opposed to possibly driving home drunk.
WRAP also offers its SoberRide® program on St. Patrick’s Day, Cinco de Mayo, Independence Day and the winter holidays through and including New Year’s.
SoberRide® is offered throughout Lyft’s Washington D.C. coverage area..
Sponsors of WRAP’s 2024 Halloween SoberRide® campaign include 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2024 Public Partner SoberRide® Sponsors include the District of Columbia Highway Safety Office, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 90,769 free safe rides home to would-be drunk drivers in the Greater Washington area.